Maureen Shirreff + Dove Campaign For Real Beauty
what an inspiring woman. I just got off the phone with her discussing working on the Dove Campaign For Real Beauty (she is the creator of the whole campaign) based in my This Is Beautiful project and tib_movie (see it in the menu of salaamgarage). Also working on the ‘Is This Justice’ campaign while shooting in India later this year. I’ll say it again, what an inspiring woman. The most amazing thing she told me was (paraphrased) ‘we leveraged the plight of the whole beauty world (‘perfect’, retouched, not real) and made it accessible to real women. Instead of fighting it, we gave in to the ‘battle’ and accepted that space.’ That creative space where anything can happen. Right on Maureen, right on. There is more, but that was so inspiring I had to get it down. let’s hear it for personal projects!!
Have you seen this video? Awesome!